The power of purple – and Polyphenols
You may well have heard that bright colours from fruits and vegetables are very good for your health and that is because many of the highly beneficial polyphenols are also strong pigments. Aronia has an exceptionally high polyphenol content compared to most other fruits and vegetables and the intense colour in these powdered products is a confirmation of that. For example, you will notice that because our PhyterBerry powders are pure unadulterated aronia powder extract, there is virtually no taste at all but that they have an extremely intense purple colour! This is mainly a consequence of their high very levels of anthocyanins, a group of polyphenols strongly associated with cardiovascular benefits, that exist in the aronia berries in large amounts.
